The hex color #72218c is a dark color. The web-safe version is Hex
#663399. A complementary color is
#8DDE73. The grayscale version is
#606060. A 20% lighter version of the original color is
#A554BF, and Hex
#3F0059 is the 20% darker color. If the color is saturated by 10%, you get
#741B90. If the color is desaturated by 10%, the color
#702788 is obtained.