The hex color #702f2c is a dark color. The web-safe version is Hex
#663333. A complementary color is
#8FD0D3. The grayscale version is
#444444. A 20% lighter version of the original color is
#A3625F, and Hex
#3D0000 is the 20% darker color. If the color is saturated by 10%, you get
#742D2A. If the color is desaturated by 10%, the color
#6C312E is obtained.