The hex color #4a96a9 is a light color. The web-safe version is Hex
#339999. A complementary color is
#B56956. The grayscale version is
#838383. A 20% lighter version of the original color is
#7DC9DC, and Hex
#176376 is the 20% darker color. If the color is saturated by 10%, you get
#4498AD. If the color is desaturated by 10%, the color
#5094A5 is obtained.