The hex color #43ADE2 is a light color. The web-safe version is Hex
#3399CC. A complementary color is
#BC521D. The grayscale version is
#9B9B9B. A 20% lighter version of the original color is
#76E0FF, and Hex
#107AAF is the 20% darker color. If the color is saturated by 10%, you get
#3AAFE9. If the color is desaturated by 10%, the color
#4CABDB is obtained.