The hex color #43769c is a dark color. The web-safe version is Hex
#336699. A complementary color is
#BC8963. The grayscale version is
#727272. A 20% lighter version of the original color is
#76A9CF, and Hex
#104369 is the 20% darker color. If the color is saturated by 10%, you get
#3E76A0. If the color is desaturated by 10%, the color
#487698 is obtained.