The hex color #43698c is a dark color. The web-safe version is Hex
#336699. A complementary color is
#BC9673. The grayscale version is
#686868. A 20% lighter version of the original color is
#769CBF, and Hex
#103659 is the 20% darker color. If the color is saturated by 10%, you get
#3F6990. If the color is desaturated by 10%, the color
#476988 is obtained.