The hex color #43098c is a dark color. The web-safe version is Hex
#330099. A complementary color is
#BCF673. The grayscale version is
#484848. A 20% lighter version of the original color is
#763CBF, and Hex
#100059 is the 20% darker color. If the color is saturated by 10%, you get
#430393. If the color is desaturated by 10%, the color
#440F85 is obtained.