The hex color #4094e1 is a light color. The web-safe version is Hex
#3399CC. A complementary color is
#BF6B1E. The grayscale version is
#929292. A 20% lighter version of the original color is
#73C7FF, and Hex
#0D61AE is the 20% darker color. If the color is saturated by 10%, you get
#3894E9. If the color is desaturated by 10%, the color
#4894D9 is obtained.