The hex color #390f7c is a dark color. The web-safe version is Hex
#330066. A complementary color is
#C6F083. The grayscale version is
#414141. A 20% lighter version of the original color is
#6C42AF, and Hex
#060049 is the 20% darker color. If the color is saturated by 10%, you get
#380A82. If the color is desaturated by 10%, the color
#3A1476 is obtained.