The hex color #29aadf is a light color. The web-safe version is Hex
#3399CC. A complementary color is
#D65520. The grayscale version is
#919191. A 20% lighter version of the original color is
#5CDDFF, and Hex
#0077AC is the 20% darker color. If the color is saturated by 10%, you get
#1FADE7. If the color is desaturated by 10%, the color
#33A7D7 is obtained.