The hex color #099bcd is a dark color. The web-safe version is Hex
#0099CC. A complementary color is
#F66432. The grayscale version is
#7B7B7B. A 20% lighter version of the original color is
#3CCEFF, and Hex
#00689A is the 20% darker color. If the color is saturated by 10%, you get
#009ED5. If the color is desaturated by 10%, the color
#1498C5 is obtained.