The hex color #fd196c is a dark color. The web-safe version is Hex
#FF0066. A complementary color is
#02E693. The grayscale version is
#818181. A 20% lighter version of the original color is
#FF4C9F, and Hex
#CA0039 is the 20% darker color. If the color is saturated by 10%, you get
#FF0F6A. If the color is desaturated by 10%, the color
#F1236E is obtained.