The hex color #ad0ccd is a dark color. The web-safe version is Hex
#9900CC. A complementary color is
#52F332. The grayscale version is
#828282. A 20% lighter version of the original color is
#E03FFF, and Hex
#7A009A is the 20% darker color. If the color is saturated by 10%, you get
#B100D5. If the color is desaturated by 10%, the color
#A918C6 is obtained.